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<!DOCTYPE html>
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<title>Scott A. Cole · About & Books</title>
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<body>
<div class="shell">
<header>
<div class="title-row">
<div class="tag-pill"><a href="https://www.linkedin.com/in/scottcole" target="_blank" rel="noopener noreferrer">Scott A. Cole</a></div>
<h1>About & Books</h1>
</div>
<p class="subtitle">
AI Strategy Consultant. Dual MBA. A few decades of mostly relevant experience.
The person and the publications behind this demo.
</p>
</header>
<section class="bio-card">
<p>
I started out doing antivirus research at McAfee — heuristic detection, byte-code
work. Got a NATAS award for helping resolve a polymorphic virus that had spread to
a lot of machines. Good place to learn that being wrong has real consequences.
</p>
<h3>A decade running small businesses</h3>
<p>
Before consulting, I co-founded massmusic.com and sold it to AudioHighway.com in
1999. After that I spent about ten years actually running small businesses — a
construction and design company, a real-estate investment firm, a handful of
fix-and-flip projects along the way. Not advising owners on decisions like the
ones in this app. Making them, with my own money on the line.
</p>
<h3>Back to AI</h3>
<p>
I was brought in to fix an underperforming ML system at Change Healthcare — took
prediction accuracy from 88% to 98%, and had to build the governance around it to
keep it compliant. Since then, GenAI strategy work for a few larger clients, and
co-founding an AI-driven risk-assessment platform for insurance.
</p>
<h3>Also</h3>
<p>
Columbia MBA, Berkeley Haas MBA, a computer science degree from UC Davis before
that. I've written a number of books along the way, including a series on how
executives can make good AI decisions without needing to become technical. This
app — governance checks, a Monte Carlo range instead of a single confident-looking
number, a human sign-off on every recommendation — is more or less that argument,
built.
</p>
<blockquote>
"Profitable AI—not just competitive capability—is the only valid metric for enterprise deployment. Focus on the architecture, secure the infrastructure, and build for intent."
</blockquote>
</section>
<div class="section-label">Books for Executives, Builders, and Skeptics</div>
<p class="subtitle" style="margin-bottom: 24px;">
A curated list of my books on AI, GenAI, Bitcoin, agency, focus,
anxiety, passive income, and digital strategy. Each title links
directly to Amazon with my associate tag. As an Amazon Associate I earn
from qualifying purchases.
</p>
<section class="grid">
<!-- 2025 Bitcoin Reality Check (Kindle) -->
<article class="book-card">
<div class="book-header">
<div class="book-tagline">Bitcoin · Reality Check</div>
<h2 class="book-title">
2025 Bitcoin Reality Check: The Skeptic's Guide to Digital Currency and What Wall Street Doesn't Want You to Know: Make Smart Bitcoin Decisions Without the Hype, Fear, or FOMO
</h2>
<div class="book-meta"><span class="pill">Kindle</span><span class="pill">Paperback</span><span class="pill">Audiobook</span></div>
</div>
<div class="book-body">
A clear-eyed guide to Bitcoin for skeptics, cutting through FOMO and
fear so you can make decisions aligned with your own risk profile.
</div>
<footer class="book-footer">
<div class="aff-stack">
<a class="aff-link"
href="https://www.amazon.com/dp/B0FCQ1BLQ2?&linkCode=ll2&tag=ifio42-20&linkId=b67e3c17a4eb0539b2ec9ec37ef410e4&language=en_US&ref_=as_li_ss_tl"
target="_blank" rel="noopener noreferrer">
<span class="icon">↗</span><span>View Kindle</span>
</a>
<a class="aff-link"
href="https://www.amazon.com/dp/B0FCSQYYZ6?&linkCode=ll2&tag=ifio42-20&linkId=b67e3c17a4eb0539b2ec9ec37ef410e4&language=en_US&ref_=as_li_ss_tl"
target="_blank" rel="noopener noreferrer">
<span class="icon">↗</span><span>View Paperback</span>
</a>
<a class="aff-link"
href="https://www.amazon.com/dp/B0G549ZPSW?&linkCode=ll2&tag=ifio42-20&linkId=b67e3c17a4eb0539b2ec9ec37ef410e4&language=en_US&ref_=as_li_ss_tl"
target="_blank" rel="noopener noreferrer">
<span class="icon">↗</span><span>View Audiobook</span>
</a>
</div>
</footer>
</article>
<!-- 88 Pages to Prosperity -->
<article class="book-card">
<div class="book-header">
<div class="book-tagline">Habits · Humor</div>
<h2 class="book-title">
88 Pages to Prosperity: 88 Pages to Prosperity | Humorous Habit Tracker | Luck & Laughter Journal
</h2>
<div class="book-meta"><span class="pill">Kindle</span><span class="pill">Paperback</span></div>
</div>
<div class="book-body">
A playful habit tracker and journal using humor to make consistency
less intimidating and more sustainable.
</div>
<footer class="book-footer">
<div class="aff-stack">
<a class="aff-link"
href="https://www.amazon.com/dp/B0DV9TBYHS?&linkCode=ll2&tag=ifio42-20&linkId=b67e3c17a4eb0539b2ec9ec37ef410e4&language=en_US&ref_=as_li_ss_tl"
target="_blank" rel="noopener noreferrer">
<span class="icon">↗</span><span>View Kindle</span>
</a>
<a class="aff-link"
href="https://www.amazon.com/dp/B0DV9WC8MQ?&linkCode=ll2&tag=ifio42-20&linkId=b67e3c17a4eb0539b2ec9ec37ef410e4&language=en_US&ref_=as_li_ss_tl"
target="_blank" rel="noopener noreferrer">
<span class="icon">↗</span><span>View Paperback</span>
</a>
</div>
</footer>
</article>
<!-- A Short Guide to Understanding Bitcoins -->
<article class="book-card">
<div class="book-header">
<div class="book-tagline">Bitcoin · Fundamentals</div>
<h2 class="book-title">
A Short Guide to Understanding Bitcoins: From Digital Puzzle to Financial Possibility
</h2>
<div class="book-meta"><span class="pill">Kindle</span><span class="pill">Paperback</span><span class="pill">Audiobook</span></div>
</div>
<div class="book-body">
A concise, accessible explanation of Bitcoin for skeptical
professionals who want clarity without jargon.
</div>
<footer class="book-footer">
<div class="aff-stack">
<a class="aff-link"
href="https://www.amazon.com/dp/B0DTJHLY86?&linkCode=ll2&tag=ifio42-20&linkId=b67e3c17a4eb0539b2ec9ec37ef410e4&language=en_US&ref_=as_li_ss_tl"
target="_blank" rel="noopener noreferrer">
<span class="icon">↗</span><span>View Kindle</span>
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