The X Pixel is the conversion tracking tag for X Ads. Advertisers add it to their website to measure the actions people take after seeing or clicking their ads, such as sign-ups and purchases.
This repository has samples for adding the X Pixel to your site.
- HTML: plain HTML pages, no build step
- React: a single-page app with Vite and React Router
- Next.js: App Router and TypeScript
- Next.js store: an online store that sends content view, add to cart, checkout initiated, and purchase events
- Conversion tracking for websites: set up the pixel and events in Events Manager
- X Pixel implementation best practices: where to place the code and how to verify it
- X Pixel Helper: Chrome extension to check that the pixel and events fire
- Conversion API: send conversions from your server