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@VitalSentinel @TechSEO-Vitals

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mvstepanek/README.md

Hey, I'm Martin Stepanek

Developer-led enterprise technical SEO – one consultant, no agency.

Big sites break quietly. A named GPTBot rule voids your wildcard directives. Bot Fight Mode returns 403 to Googlebot. Half your hreflang pairs point at redirects. None of it reaches a dashboard.

I find it, tell you which of the dozens of findings actually matter, and take the fix to your developers myself.

10+ years building the web – frontend, backend and architecture for high-traffic sites – before I started fixing it. So what you get back isn't a 200-page audit nobody reads. It's prioritised tickets your engineers can pick up without translating them first.


What I do

Service What it is
Technical SEO Monitoring Opens with the full audit, then stays on: robots.txt, sitemaps and uptime checked every few minutes; indexation and Core Web Vitals as the data lands. Monthly call, shared Slack channel for your engineers.
Technical SEO Audit A full crawl, render and log-file pass. Dozens of findings, each naming the exact place it lives and the fix – ordered by what it earns back.
Website Migration Planning Replatform without losing traffic: redirect mapping, parity testing and a launch checklist owned end to end.
Technical SEO Training A day with your SEO specialists and your developers in one room, worked through on your own stack.

Every engagement includes a prioritised ticket backlog, a walkthrough with your developers, direct access to me rather than an account manager, and post-launch verification.

Book a call β†’ Thirty minutes, no cost. I open your site live and name two or three real issues. You keep them whether or not we work together.


The numbers

My own audits, not an industry study.

  • 98% contain at least one critical finding – not because the teams are careless, but because nobody was looking at the layer it lives in.
  • 50+ findings per audit, ranked, each with an effort estimate and the exact place it lives.
  • 3M+ URLs and 150+ languages on the largest site I work on, where one bad directive quietly removes a whole market from the index.

Client work

A small number of long engagements: LiveAgent, Post Affiliate Pro, Expertise AI, Ecommerce Bridge, TOUCHIT. The largest is under NDA and can't be shown at all.

On TOUCHIT – infrastructure and CMS migration for a national tech news portal – Core Web Vitals pass rate went 43% β†’ 93%, bounce rate dropped 67%, and page views per session rose 77%.


What I built

VitalSentinel – my own monitoring platform, built after one too many client emergencies that could've been caught earlier. Core Web Vitals, uptime, robots.txt, indexing and traffic in one place. Rendering, caching, build pipelines and infrastructure are current work, not a line on a CV.


Free stuff

  • Newsletter – every two weeks: one technical SEO problem taken apart in full, a clear position on what to do about it, and three things worth reading from the last fortnight
  • Blog – short posts out of client work

Where to find me

techseovitals.com Β· vitalsentinel.com Β· LinkedIn Β· X Β· Bluesky Β· YouTube

Thanks for connecting!

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