Service Design Lead in banking, telecom and energy, with a Product Design and Product Management background.
I turn ambiguity into clear product direction. Eighteen years in digital and product since 2008 at Orange, Vodafone, ING, E.ON and Raiffeisen, the last decade in service and experience design. I run discovery, map trends and constraints, frame the real problem behind the stated one, and facilitate collaboration across teams to move decisions forward faster.
Raiffeisen Bank. Service Design Lead. Set up the service design practice: service blueprints, customer journeys, research-led redesigns of core banking flows
Design Thinking Society. The innovation consultancy I co-founded and ran for 7 years. I coached client teams through end-to-end innovation projects in more than 40 organisations (companies, NGOs, institutions), from discovery and synthesis to prototyping, usability testing and business-model validation. Now closed.
Community. Co-host of the ProductTank Bucharest and ProductTank Brussels meetups. Programs Manager at Product Makers Romania, the largest Product Community in Romania Organizer of the UX Bucharest Meetup and of the Design Thinking Romania Meetup. Co-founder of the Romanian Association for User Experience (ARUX) and of Design Unfold. Co-organizer of the Design Thinking Forum and UX Bucharest conferences. Startup mentor at Innovation Labs, the largest startup accelerator in Romania. Product Design Mentor for 9 years at The Informal School of IT.
Fidelity-Machine: Tired of AI-generated slop user interfaces? I built an open-source design system fidelity tool (Apache-2.0 license) to solve that. lock the brand → generate through the mold → achieve consistent brand fidelity. Prototype fast from real design-system work.
| Area | What that means in practice |
|---|---|
| Service design | Service blueprints, customer journey mapping, ecosystem mapping, cross-channel experience design |
| Product discovery & strategy | Problem framing, product discovery, roadmap definition, prioritization, business-case modelling |
| Research | Structured user interviews, usability testing, qualitative synthesis into product decisions |
| Facilitation | Design sprints, FORTH innovation method, DesignShop / Accelerated Solutions Environment, participatory co-design, stakeholder alignment |
| Design systems & AI tooling | Design-token capture, component-fidelity gating, AI-assisted prototyping held to production design systems |
Working tools, not a portfolio: fidelity-machine is the main event, plus small utilities from real design-operations problems. Portfolio conversations happen directly; happy to walk through case studies.
Open to conversations about service design in regulated industries, design systems and research-led product work. Reach me on LinkedIn.